Seoul Collection consists of 10 to 12 iconic limited-edition design art pieces, architectural products and lifestyle objects by international architects and designers. Involved in the contemporary development of Seoul and strongly influencing its architectural and design landscape, these renowned architects and designers are commissioned for their pioneering advancements in design, technology and fabrication methods. The Seoul Collection currently has work-in-process by Zaha Hadid Architects, Daniel Liebeskind, Ross Lovergove, and UN Studio / Ben Van Berkel.

Seoul Collection aims to continue the tradition of 20th century innovations in forms of design related to new technologies, and to explore the limits of production and materiality through formal studies and experiments in order to present the most compelling and challenging design products. Named after the city of Seoul in order to translate and interpret the city's commitment in architecture and design, the works in the Seoul Collection will be presented in various international exhibitions, with the intention of permanent placement in the Dongdaemun Design Plaza.